Magic Leap One
2011 - 2024, 14 years old
A $2,295 mixed-reality headset that used computer-vision AI to anchor virtual objects in physical rooms.
Magic Leap raised more than $2.6 billion from Google, Alibaba, and Saudi Arabia's Public Investment Fund on the promise that its spatial-computing headset would replace the smartphone. The Creator Edition shipped on August 8, 2018 and sold roughly 6,000 units in its first six months against an internal target of 100,000. In April 2020, the company laid off about half its workforce, halted consumer plans, and pivoted to enterprise under new CEO Peggy Johnson. Cloud services for the original headset were switched off on December 31, 2024, bricking the device entirely. Magic Leap 2 continues to be sold as an enterprise product, but the original consumer-facing ML1 is dead.
- Founded
- 2011-04
- Shut down
- 2024-12-31
- Funding raised
- $2.6B
- Years alive
- 14
- Founders
- Rony Abovitz