Meta AI Celebrity Personas

At its Connect event in September 2023, Meta unveiled 28 AI chatbots wearing the names and likenesses of celebrities and influencers, reportedly paying stars like Tom Brady, Kendall Jenner, Charli D'Amelio, and Snoop Dogg millions to lend their faces to bots with invented personas. Users found them more uncanny than charming, and almost nobody talked to them. Less than a year later, in the summer of 2024, Meta quietly retired the characters, and a spokesperson confirmed people could no longer interact with the celebrity-embodied AIs. The company redirected the effort into AI Studio, a tool that lets any creator build a bot, which is a more useful idea and a quiet admission that paying for celebrity avatars had not been. The personas that cost the most to license were among the first to go dark.

Founded

2023-09

Shut down

2024-07-31

Funding raised

Undisclosed

Years alive

1

Founders

Meta