Amazon Halo
2020 - 2023, 3 years old
Amazon's health-tracking wristband and subscription app that scanned body fat from phone photos and judged the emotional tone of the wearer's voice.
Amazon launched Halo in August 2020 as its bid for the wrist, a screenless band paired with a subscription app whose signature features were a body-fat estimate taken from phone photos and a Tone analysis that scored the emotional quality of the wearer's voice. Both landed as more unsettling than useful, and the hardware never threatened the Apple Watch or Fitbit. On April 26, 2023, Amazon announced it was discontinuing the entire Halo line in a cost-cutting round; support ended July 31, 2023, and the devices and app stopped working the next day, turning every band into inert plastic. Amazon refunded purchases from the prior year and the unused portion of subscriptions, a tidy ending for a product that had asked customers to wear its camera and its microphone at once.
- Founded
- 2020-08
- Shut down
- 2023-07-31
- Funding raised
- Undisclosed
- Years alive
- 3
- Founders
- Amazon
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